Bridging Cultures: activities for intercultural competence development

Registration for Pre-Congress Workshops is now closed

Canteen Lunch Tickets may still be purchased

Intercultural Knowledge / Methods​

5 June 2024
9:30 - 13:00 CET

Full Cost: €45 + VAT

Bridging Cultures: activities for intercultural competence development

Two keys to successful intercultural training are to be authentic and interactive. Materials need to be based on real life experience and relevant to your specific target group. A high level of interactivity ensures that, whether you are working online or face-to-face, the participants are fully engaged in their learning.

This workshop aims to help participants extend the range of activities they are familiar with and able to use in intercultural training and teaching. The target group is intercultural trainers for business and teachers of undergraduate and postgraduate intercultural courses for business students. Newcomers to the field are particularly welcome.

The session will be in three parts:

  1. An experience exchange in which participants share examples of their best practice.
  2. Activities for intercultural training including perception and reflection exercises, critical incidents and cultural moments, case studies, games and role play.
  3. Developing intercultural competence beyond formal training with toolkits and learning ecosystems.

The workshop will be based on my practical guide to working across cultures Bridge the Culture Gaps – a toolkit for effective collaboration in the diverse, global workplace published by Nicholas Brealey in 2021. A signed copy of the paperback version is included in the price.


Robert Gibson has over 30 years’ experience of global competence development in business and education. Until recently he was responsible for intercultural training and consultancy for the multinational engineering corporation, Siemens AG. He has taught at the University of Munich, Ingolstadt School of Management and Bologna Business School. His publications include Intercultural Business Communication (OUP, 2002) and Bridge the Culture Gaps (Nicholas Brealey, 2021). He is a former Vice-President of SIETAR Europa and founding member of SIETAR Deutschland.

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Registration for Pre-Congress Workshops is now closed

Canteen Lunch Tickets may still be purchased


Lunch in the student canteen on any of the pre-Congress or Congress days, Tuesday - Friday.

Includes main course plus choice of two extras (starter and/or dessert). Water available.

€7.50 / day